about me

I lead design teams with a bias for action and a love for solving hard problems.

With 15+ years of experience, I've built teams that balance strategic thinking with scrappy execution—teams that don't just talk about the work, they realize outcomes.

I'm an information architect at heart with a knack for operationalizing anything.
I help teams move from implicit to explicit, from stuck to unstuck.
I work best with cross-functional partners who care about impact.
I'm always looking for the next challenge that'll push me (and my team) to grow.

Experience

UX Manager
Qualtrics • 2024-present

Leading design for the Reporting & Analytics Platform. My team serves 1 million monthly active users and owns the experience that drives 36% of all platform engagement. We're building the future of how analysts make sense of their data—using AI, dashboards, and advanced analytics to turn insights into action. I partner with cross-functional leaders to shape platform strategy and deliver outcomes that move the business forward.
Current work: Unifying 2 platforms. This work includes strategy, roadmapping, estimation, scoping, and ongoing prioritization. Establish and drive a vision for the future of the Qualtrics platform.
Improving operational effectiveness with cross-functional partners, including UX, product management, engineering, data science, etc.

Guest Faculty
The University of Washington, School of Information • 2025-present

I teach INFO 331 - Introduction to Information Architecture

Senior Manager, Product Design
Smartsheet • 2023-2024

I was a dot-connector and force multiplier at the leading Collaborative Work Management tool, Smartsheet (read the Forrester report). Leading design on a team of 70 people.
Led 7 product designers that own Wayfinding & Apps, which included home, global navigation, AI assistant, search, notifications and email, mobile app, desktop app. We help 13.2 million customers find their most important work.
Delivered on company OKRs and near-term projects through partnership with cross-functional partners.
Established and drove a vision for the future of Design at Smartsheet.
Established goals and target metrics that drive effective design decisions.
Led customer segmentation for various features and projects.

Vice President of Design
Forum One • 2018-2022

Led creative vision and strategy across business units to foster creative, high quality work rooted in customer needs and business objectives.
Served on the executive team, supporting and guiding 10+ company-wide initiatives including annual planning, service growth, transformation, and improved processes.
Reported directly to the CEO. Work cross-functionally with multiple teams.
Led team of 15 designers (3 managers), including interactive designers, user experience designers, and researchers
Streamlined and improved hiring, career growth, mentorship, and performance management.
Transformed user experience solutions for 10+ multi-million dollar organizations. Conducted user research and usability testing for 10+ projects. Collaborated with delivery and development teams.
Spoke at 9+ design industry conferences.

Managing Director of User Experience
Forum One • 2016-2018

Senior User Experience Designer
Forum One • 2013-2016

Content Strategy Lead
Forum One • 2011-2013

Information Architect
Forum One • 2006-2011

Junior Interaction Designer
The University of Kansas • 2004-2006